{"title":"Dawn of a New Sport Women's","description":"\u003cp\u003eBefore there was a backboard, there was just a peach basket and a ball.\u003c\/p\u003e\n\u003cp\u003eYou vs. the hoop.\u003c\/p\u003e\n\u003cp\u003eWe first ran No Backboard Basketball events from 2005 to 2007 in parking lots across Phoenix. Our modified hoops. Painted lines on asphalt. A rim with nothing behind it. Real players showed up. Teams ran real games, with people watching from the sidelines in folding chairs.\u003c\/p\u003e\n\u003cp\u003eMost Americans hadn't seen it. Old heads shared memories of the milk crate era, and plenty of global-minded folks just called it netball. One hoop company wouldn't even sell me hoops without the backboards. We kept running, because the players who tried it keep telling us the same thing: without the backboard, it's a completely different and more challenging game.\u003c\/p\u003e\n\u003cp\u003eThese five photographs come from those runs. Real images from real events, digitally adjusted to be put on shirts. They're the proof we put No Backboard Basketball into the world, and that this game was played, and played hard, long before anyone was filming it for an algorithm.\u003c\/p\u003e\n\u003cp\u003eThat's the Dawn of a New Sport. No Backboard Basketball.\u003c\/p\u003e\n\u003cp\u003eFrom the Founder:\u003c\/p\u003e\n\u003cp\u003eIn February 2005, we produced the first official No Backboard Basketball event in the parking lot of a church in Phoenix. From 2005 to 2007, we ran open runs and competitive games all over the Phoenix area. The players and fans who tried it told us on camera what they thought, and more than one fan told us this belonged on ESPN.\u003c\/p\u003e\n\u003cp\u003eNot everyone believed in it. Plenty of people called it netball. We kept running.\u003c\/p\u003e\n\u003cp\u003eThese five photographs are from those years. They're not staged and they're not stock. Take away the backboard, and you take away the excuses. That was true in a Phoenix parking lot, and it's true today.\u003c\/p\u003e\n\u003cp\u003eThe Dawn of a New Sport collection celebrates the opening of the first No Backboard Basketball Gym and Creator Hub in Gilbert, AZ. This collection is how we remember where it started.\u003c\/p\u003e\n\u003cp\u003eWear the history. Write the future.\u003c\/p\u003e\n\u003cp\u003eMark Tee Armstrong, Founder \u0026amp; CEO, No Backboard Basketball League\u003c\/p\u003e\n\u003cp\u003eWear the History. Witness the Future.\u003c\/p\u003e\u003cp\u003eDawn of a New Sport is a limited collection of 3,500 total, men's and women's combined.\u003c\/p\u003e","products":[{"product_id":"finger-tips-stretched-womens-boxy-tee-dawn-01-dawn-of-a-new-sport","title":"Finger Tips Stretched Women's Boxy Tee | DAWN 01 | Dawn of a New Sport","description":"This image is from an Open Run in the summer of 2006 in South Phoenix, AZ. 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